After a month of experimenting, Twitter is now offering the feature to follow topics/essays/content.
Twitter says the topics/content has been suggested to be followed. It will be available to users all over the world by 13th November. With this feature, users will be able to follow any of over 300 topics. These topics include topics like sports, entertainment and gaming.
On these topics, users will be able to see the tweets from important accounts they do not follow. Will also increase the number of topics. This feature will increase the reach of users’ tweets. Users’ tweets will be seen not only by the hashtag but also for the followers of the topics.
It’s difficult to say whether it’s effective or not at all, before coming up with a feature to follow.